MISSION / Design an exclusive service for Orange towards VVIP clients in Brazil. A tailor made service to deliver a unique experience to the most exigeant clients. The service offers to Brazilian VVIP clients the most exclusive mobile devices, unique technology coaching combined to a high end conciergerie.
> Strategic consulting. Design a disruptive business model solution to leverage luxury brand asset to create a unique customer experience.
Client / Telecom Actor
Naturality x Givaudan
MISSION / Explore the concept of Naturally in perfume and home environment.
> Explore the client desire of Naturally applied to fragrances. Develop concepts and fuel the innovation pipeline with striking concept (NPD) to develop new fragrances for clients.
Client / Givaudan
MISSION / Coordinate the jury award. Facilitate conferences with celebrities and high profile speakers. Accompany the video team to generate editorial content via interviews.
> A conversation on COMMUNICATING with a CAUSE featuring - ANGELIQUE KIDJO,international artist, Grammy award winner & UN Goodwill Ambassador - PAUL KATZ,Founder | ENTERTAIN IMPACT discussing projects w/ BEYONCE - PRABAL GURUNG, Fashion Designer - CYRILL GUTSCH, Founder | PARLEY, discussing projects w/ ADIDAS & G-STAR moderated by RORY SATRAN, Editorial Director (US) | i-D
Client / LeBook | Credits / Matte (video)
CONNECTIONS New York | LeBook
CONNECTIONS New York | Communicating with a Cause
Sao Paulo Fashion Week
MISSION / Define the marketing and commercial strategy in the Latin America region from Argentina to Mexico for Arjowiggins Creative Papers. Develop the brand presence and sales in Central & South America.
> Business Development, Sales & Marketing Strategy, Partnership, Sales force training
MISSION / Coordinate public relations for Phaidon at the exclusive book launch of Viktor&Rolf at Arturial during Paris Fashion Week
Client / Phaidon
Cover Cover | VIKTOR&ROLF x PHAIDON
The Blank Sheet Project
MISSION / Whatever our profession, we each have the opportunity to use the power of creativity to truly leave our mark. The Blank Sheet Project is the platform for inspirational creative excellence. More importantly, it poses the universal question: ‘How will we leave our mark?'
> Develop an inspirational campaign for Arjowiggins Creative Papers towards the Creative Community and engaging with visionnaires including Renzo Rosso (Diesel), Ji Lee (Facebook), John Hegarty (BBH), Rutger Hauer (Blade Runner).
MISSION / The world of fashion has a crucial influence on the paper industry. The rejuvenation of the Rives Collection reflects how we draw on the latest season's trends, styles and colours to inspire new ideas in paper.
> Define and develop the 360° relaunch of the brand Rives including the product development (NPD) to global market launch via communication campaign management.